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Hostile Media and Polls

I am working on a theory. It is just a tentative theory at this point and hard to evaluate. However, I think it has merit and is applicable to the current situation.

 When Republicans face a hostile media environment (like now and during Vietnam) a small percentage of conservatives and also Republicans will refuse to answer polls. As a result of replacement sampling by pollsters, a higher percentage of people actually polled will self identify as Democrats. Current telephone polls rarely get results from more than 20% of the original random sample. That means that up to 80% of the sampled voters are not (exactly) randomly selected, but exhibit some response bias.

There may be some real shifts in party identification. However, in a hostile media environment there may also be a cross current that results from pollsters gathering data from a slightly less conservative sample than the population who actually vote in the elections.  In other words, due to replacement sampling (the replacements are less conservative and less Republican than the actual voting population) the whole sample shifts to the left slightly. In a hostile media environment pollsters will overstate Democratic strength in most (not all) Congressional Districts.

 There are several anecdotal reasons to believe such a shift may occur.

1. In hostile media environments the left tend to get vocal and some of the right tend to become silent (i.e., silent majority).  
2. Political orientation (conservative etc.) tends to be stable over time.  
3. True party identification tends to be fairly stable.
4. Pew and some other pollsters measure party identification as a current attitude not as a behavior. That makes party affiliation appear to move a lot more than it actually does (as measured by actual voting behavior).

5. They also only measure three categories: Democrat, Republican and Independent. That creates more measurement error as Greens, Libertarians, and other party affiliations may not identify with the three categories.


The results are polls that show a slight bias for Democrats especially in a hostile media environment. Republican voting strength could be understated by 1 to 3 points. After an election occurs and Republicans do better than expected, this bias is usually ignored or attributed to superior Republican turnout. I would suggest it is most likely to occur at the CD level in off year elections. Partly because accurate polling at CD level in off years is very difficult. The task of assessing who is likely to vote is more problematic in the CD races in off years. I also suspect that the response bias for most CD polls is greater than for Senate or Presidential polls as the actual under vote in most districts tends to be higher.

Use this if it is helpful. I am not sure if it can be tested. It is a question of measurement error in polling vs turnout.

However on balance Republicans may be doing slightly better than currently thought.

 

Brent Goff


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